Understanding Sales and Tracking-Continued-Part II

In the last post, four important metrics were discussed for you to track in order to make good decisions about your marketing systems. The first most important metric, you probably already have a handle on:  the exact dollar amount of what you are spending on marketing and promotions. There were then three other important metrics […]

Using Cross Promotions in Strategic Marketing

No doubt, you’ve noticed that on the back of your grocery store receipt, you will find a number of businesses that are advertising in this space. This is a good example of cross promotions. Even larger companies, with huge marketing budgets, will take advantage of opportunities to be involved in lower cost cross promotions. These […]

The Use of Media Advertising Within Strategic Marketing

Sometimes, the terms ‘advertising’ and ‘marketing’ are used interchangeably, when in fact, they are not the same concept. Marketing is a much broader concept, and one method of marketing is advertising. Using various forms of media to advertise your business can prove to be a very effective means of reaching your target market, in the […]

Print Forms of Direct Marketing for Strategic Marketing

Direct marketing, also known as one-to-one marketing, refers simply to the interaction on a one-on-one basis between the seller and the customer. As the seller, you make direct contact with the customer or potential customer; best case scenario, a purchase is made. Direct marketing can occur in one of many different ways, be it in […]

Obtaining Letters of Endorsement

Your list of established customers whose businesses have customer bases compatible with yours, is a gold mine in terms of recommending you to their customers and related organizations. These customers are valuable in that they are an ideal group to ask to refer you to their customers and contacts. One way they can introduce you […]