5 Email Marketing Mistakes To Avoid

Email marketing is a tricky business with lots of potential pitfalls you need to watch out for. By simply learning to avoid making these mistakes you’ll be way ahead of most other email marketers. Here are a few of the most critical mistakes you could make, and a few tips on how to avoid making […]

4 Blogging Tasks You Can Automate

Running a successful blog is tough business. There is so much to do on a daily and weekly basis. You have to monitor and approve blog comments. There are new posts to write, you have to hunt down images and record videos, interact with social media and handle a dozen other tasks. Then tomorrow … […]

Back to Basics Marketing

There are a number of voices in business advice and consulting that you’ll hear now talking about what small companies need to do to market themselves. You’ll hear them on business related programming on television; you’ll see their articles in magazines and you’ll read their columns in newspapers. If you are a frequent blog reader […]

Branding for Small Businesses

Although most companies don’t have the budget to do media advertising, they shouldn’t avoid promoting their brands to their target market. When a company is committed to doing this locally, they will see adirect benefit to their business. Branding is basically creating a positive awareness of the business in the mind of potential customers. Small […]

Building Relationships with Your Customers and Prospects

A fundamental principle that profitable companies follow is to maximize their advertising expense. This doesn’t mean that they’re doing their promotion for free. Their focus is to build into their marketing system those ways that customers will naturally be inclined to make purchases. An easy way to put your company in position to make additional […]

Media Advertising: Is It Worth It?

When the term media advertising is used the discussion typically revolves around billboards, television, radio and newspapers. Is anyone of these methods more effective than the other? Answer: it depends on where a company’s key demographic is. The key in determining whether a conversation is even necessary about media advertising is whether or not the […]